Terms & Conditions

These Terms and Conditions (“Terms”) govern all consultations and services provided by Loulou Baby Ltd. By proceeding with a consultation, you confirm that you have read, understood and agreed to be bound by these Terms.

1. Acceptance of Terms

By booking and/or attending a consultation, you acknowledge that you accept these terms and conditions, which are legally binding.

2. Nature of Advice

All guidance, recommendations and information provided by Loulou Baby Ltd are based on professional experience. Such advice must not be regarded as a substitute for medical advice. You should always seek the advice of your doctor, paediatrician or other qualified healthcare professional regarding your child’s health.

3. Health of the Child

If your baby is unwell, has a fever or shows signs of illness, you must seek immediate medical attention. Sleep training must not be undertaken while your baby is unwell. Should your child become unwell during a sleep training process, you must stop immediately and consult a medical professional.

If your child becomes unwell before or during the support period, Loulou Baby Ltd will make reasonable efforts to reschedule. The support period may be paused and resumed within two weeks once the child is well.

4. Safe Sleep Guidelines

Clients are responsible for ensuring safe sleep practices. Loulou Baby Ltd advises that you follow the safe sleep guidelines of The Lullaby Trust and the NHS (www.lullabytrust.org.uk).

5. Payment

The full fee for Loulou Baby Ltd services is due on booking your Consultation with Loulou Baby Ltd.

6. Cancellations

If the Sleep Programme is cancelled by the Client, the following cancellation policy applies:

  • Less than 24 hours’ notice: Non-refundable

  • 24–72 hours’ notice: 50% refundable

  • More than 72 hours’ notice: 100% refundable

If a Client demonstrates exceptional circumstances as the reason for a cancellation within 7 days of the booking time, Loulou Baby Ltd may accept a rescheduled appointment within 14 days of the original booking time.

Loulou Baby Ltd reserves the right to cancel Consultations at short notice due to personal circumstances. In the event of Loulou Baby Ltd cancelling, the Client will be offered a full refund or alternative dates.

7. Follow and Support

Support hours: Monday–Saturday, 8:30am–7:30pm via WhatsApp or email.

Responses are typically provided within working hours but may be delayed during consultations or personal circumstances.

Additional follow-up calls may be purchased at £47 per 30 minutes.

Any weekend breaks in support will be added back to your support period.

8. Child Illness During Support

If your baby is unwell on the date of a consultation, Loulou Baby Ltd will make reasonable efforts to reschedule.

If your child becomes unwell during the follow and support period, support will be paused and the remaining time resumed once the child is well, within two weeks of illness.

9. Non-Refundable Support

Follow and support is included within all packages and is non-refundable if unused within two weeks of the consultation.

10. Delivery of Sleep Plan

A personalised sleep plan will be provided within 24 hours of the consultation, unless otherwise advised.

11. Client Responsibilities

You remain responsible for your baby’s health, safety and wellbeing at all times. It is your duty to:

  • Implement advice safely and appropriately.

  • Monitor your child’s condition and seek medical advice where necessary.

  • Follow safe sleep practices as outlined in these Terms and in official NHS/Lullaby Trust guidance.

12. Intellectual Property

All written materials, sleep plans, and resources provided by Loulou Baby Ltd remain the intellectual property of Loulou Baby Ltd. They are provided for your personal use only and must not be copied, reproduced, distributed, shared or resold without prior written consent. Clients agree not to share or provide access to any part of the Programme or materials to any third party who is not a paying client.

13. Right to Withdraw Services

Loulou Baby Ltd reserves the right to cease providing services in cases of abusive, aggressive, or inappropriate behaviour towards staff.

14. Force Majeure

Loulou Baby Ltd shall not be liable for any failure to provide services where such failure is due to circumstances beyond reasonable control, including but not limited to illness, emergencies, power failures or technical disruptions.

15. Amendments to Terms

Loulou Baby Ltd reserves the right to update or amend these Terms at any time. Any changes will be communicated to clients and will take effect from the date of publication.

16. Limitation of Liability

Loulou Baby Ltd provides guidance and strategies intended to improve sleep. Results vary depending on individual circumstances and consistency of implementation.

To the fullest extent permitted by law, Loulou Baby Ltd and Louella Alderson shall not be liable for any direct, indirect, incidental, special or consequential damages or any loss arising from the use of services, advice or materials provided.

Nothing in these Terms shall limit or exclude liability for death or personal injury caused by negligence, fraud or any other liability which cannot be limited or excluded under applicable law.

17. Severability

If any provision of these Terms is found to be invalid, illegal or unenforceable, the remaining provisions shall remain in full force and effect.

18. Governing Law & Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.